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Marketing for theatres and events

In an industry where every performance is unique, your marketing approach should be just as distinctive. At Carrington, we tailor our theatre marketing campaigns specifically for your show, helping you connect with your audience, fill seats, and create a lasting buzz that resonates well beyond the final curtain.Whether you are a theatre operator or event promoter, we have the expertise and experience to implement impactful campaigns that deliver real results. Whatever planning stage you’re at, we work with you to identify the best theatre marketing strategies to reach your audience, generate interest and drum up bookings.

How we do it

We’ve had the pleasure of working with some of the most exciting shows and venues across the UK. 

  • We’ve helped the Chinese sensation ‘The Acrobatic Swan Lake’ break into the UK market
  • We’ve supported the relaunch of Lincoln arts venue, The Drill
  • We’ve assisted martial arts/dance fusion show ‘Wing Chun’ with their Sadlers Wells debut

From small one-off events to entire UK tours, we love promoting theatrical events through diverse and effective marketing campaigns.

Theatre marketing campaigns that captivate

Our work with theatrical shows across the UK has continually delivered impressive results. From sold-out performances to heightened audience engagement, our strategic approach has not only boosted attendance but also increased brand visibility.

Our Approach:

  • Targeted audience segmentation: Reaching the right people with data-driven precision
  • Creative campaigns: Crafting or consulting on the creation of visually compelling ads that capture attention
  • Ongoing optimization: Continuously refining strategies for maximum ROI
  • Results-driven strategy: Delivering measurable outcomes with every campaign.

By leveraging data-driven insights and creative content, we’ve helped our clients connect with new audiences and drive ticket sales. When you work with us, you’re choosing a partner committed to your event’s success, both on and off the stage.

An agency that knows your sector

What’s your biggest marketing challenge? We deliver campaigns that generate awareness, engagement and sales.

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Our recent work

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Our services

PR

Build brand awareness and reach new customers. We secure our clients thousands of press mentions every year

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SEO

Increase your online search visibility and rankings. Our campaigns grow organic traffic and drive sales

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PPC

Boost business with targeted ad campaigns. We scale up campaigns and increase return on ad spend

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Social Media

Engage your audiences and connect with customers. We grow your community and build brand loyalty

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What our clients say