Event marketing to grow historic show and increase ticket sales SERVICES PR, SEO, PPC, Social media 42 pieces of coverage secured for 2024 show 108,000 estimated views of PR coverage for 2024 show 43,527 organic social media impressions for 2024 show Record-breaking ticket sales and trade stand bookings for 2024 show Revesby Country Fair is one of Lincolnshire’s oldest country shows, attracting thousands of visitors every year. We were tasked with promoting the show to traders and the public, generating excitement and driving sales of trade stands and tickets. We ran a four-month integrated strategy which covered PR, social media, website and PPC. This included: We project managed the visitor programmes, including copywriting, sourcing advertisement endorsements and liaising with graphic designers. In addition, our team handled the show’s social media – both organic and paid – and email marketing activity, raising awareness among the general public and helping the show to sell a record-number of trade stands and ticket sales. We also managed website updates and improvements, local paid print advertising campaigns and ran a series of competitions with the local media. From a PR perspective, we issued What’s On copy and two press releases in the lead up to the show to promote headline acts and attractions, securing a number of media interviews and 42 pieces of coverage across print, online and broadcast. Delivering record-breaking ticket sales for Revesby Country Fair
“We were looking for someone to update our marketing. The team at Carrington has given us a thoroughly professional and friendly service while allowing us to still be in control.”
John Roe
Chairman, Revesby Country Fair
Results
The Brief
Our Approach
