Countryside Lincs SERVICES PR, PPC 26 items of coverage secured 240k estimated reach through media coverage 159 website purchases through Facebook Ads Hosted by the Lincolnshire Agricultural Society (LAS), Countryside Lincs is a fun-filled, family event which aims to educate young minds about Lincolnshire food, farming and countryside. Held at the Lincolnshire Showground, Countryside Lincs welcomes around 6,000 people each year and offers a range of activities including alpaca walks, tractor and trailer rides, archery, circus skills, animal petting and sheep shearing demonstrations. In the event’s eighth year, we were approached to provide PR and PPC support to help the LAS raise awareness of Countryside Lincs amongst the general public, as well as drive ticket sales. Working alongside the LAS’ marketing and communications team, we used PR tactics including press releases and interview opportunities to promote Countryside Lincs – with the objective of both raising awareness of the event and what it does, as well as driving ticket sales. We worked with local media outlets to secure three family ticket competitions and four broadcast interviews across both radio and TV, as well as organising press tickets for five publications to attend the event. We also utilised our media contacts to achieve coverage in a number of event listings as well as local and national What’s On guides. Meanwhile, we implemented a number of Facebook Ad campaigns designed to directly drive ticket sales. We combined a prospecting interest group strategy, alongside a remarketing campaign to influence ticket sales in the most cost-efficient manner. This strategy produced 159 ticket purchases, which produced £5.35 per £1 spent. As a result of our activity, Countryside Lincs 2024 saw record-breaking attendance with 6,861 tickets sold – a figure which surpassed all previous years. To continue generating positive results for the LAS, we were also engaged as the media partner for The Lincolnshire Show 2024, where we provided both pre-event and on-the-day press and social media support. “Working with Carrington Communications as our media partner for both Countryside Lincs and the Lincolnshire Show has been an exceptional experience from start to finish. From the very first meeting, their team demonstrated a profound understanding of our needs and goals. Their strategic approach to media planning and execution has significantly enhanced the visibility and engagement, especially for Countryside Lincs. “The level of professionalism and expertise they brought to the table was incredible. Carrington Communications seamlessly integrated themselves into our team, offering insightful advice and innovative solutions that were both practical and impactful. Their proactive communication and attention to detail ensured that every campaign was executed flawlessly and delivered on time. “One of the standout aspects of our collaboration was their commitment to understanding our brand’s unique voice and values. They crafted compelling narratives and engaging content that resonated perfectly with our target audience, resulting in measurable increases in our reach and engagement metrics. “Moreover, the transparency and regular updates provided by Carrington Communications kept us informed and confident throughout the entire process. They were always available to answer questions, provide insights, and adjust strategies as needed, making the partnership feel truly collaborative. “In summary, partnering with Carrington Communications has been a game-changer for our media efforts for these two events. Their expertise, dedication, and innovative approach have exceeded our expectations, and we highly recommend their services to any organisation looking to elevate their media presence.”
Driving ticket sales for the Lincolnshire Showground’s favourite family event
“Partnering with Carrington has been a game-changer for our media efforts”
Charlotte Powell
Lincolnshire Showground
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