By 2025, it’s predicted that 95% of people in the UK will be smartphone users. This means that between checking emails, social media or playing the latest games, we, as a nation, spend a lot of time scrolling – and spending – on our mobile phones: 3hrs 50m per day in fact!
More importantly for marketers, 57% of UK online retail sales in 2023 were done on mobile phones.
So how should this affect your marketing strategy, or more specifically, your SEO strategy? If you’re not optimising your website with mobile users in mind, you could be missing out on a quality section of your target market. That’s why mobile SEO should be a key consideration for your campaign.
What is mobile SEO?
Optimising for mobile users encompasses the same aims and objectives as standard desktop SEO, just altered slightly to accommodate smaller screens whilst still improving mobile user experience.
All types of SEO are designed to help improve a website’s visibility, which in turn will improve site traffic and customers landing on your site and potential conversions.
Because mobiles have varying, and sometimes limiting, screen sizes and site structures, a lot of websites need to optimise their mobile content in order to appeal to audiences and rank effectively for keywords and popular search terms. This is key for enabling your website to be seen by users and to encourage clicks and potential conversions.
Mobile SEO tips
If you don’t know where to start when it comes to mobile SEO, don’t stress! Our team of experts have come up with some great mobile SEO tips and tricks to help plan out your next marketing strategy.
1. Site speed improvements
Ensuring your mobile site is responsive and fast will provide a more enjoyable user experience and will also contribute to good rankings. Ensuring your site loads quickly whilst on the go is the best way to keep mobile users on your site.
2. Web design optimisations
Enabling a responsive design for your website will help improve the versatility of its layout, no matter what type of device being used. It allows pages to display information, without compromising on page navigation or image quality.
3. Optimise for local SEO
When out and about, you are more likely to search for a location of a store, business or restaurant whilst on your mobile phone. It’s key to ensure your site is optimised correctly for local SEO in order to make sure you’re showing up in search results.
4. Optimise for social media
With so many smartphone users, it’s not surprising that, 1 in 3 consumers say social and entertainment platforms are their preferred channel for product discovery, with 69% having bought a product after seeing it on social media.
Like with many social media sites, they are handy to use on a mobile device, when you’re on the go and without access to a traditional desktop computer. Ensuring your social media sites are up to date, provide useful information and use appropriate hashtags, is a great way to improve your mobile SEO efforts.
We can help improve your mobile SEO
If you’re looking for help with boosting your mobile SEO opportunities for your business, then our team at Carrington can help. Optimising your site for mobile users is a great way to attract a wider audience, make your site easier to use on different devices and can help improve local SEO capabilities too.
With so many people using smartphones to search for local or national businesses, optimising for mobile SEO is a great way to future-proof your website.
Get in touch with our friendly team today to get started.
